Images courtesy of FiLMiC Pro

Why smartphone video works

Reason one

It’s cheap and easy to produce, yet the results can look and sound as good as video processed with complicated equipment and software costing thousands. Mohammed Hawari’s profile of two London luthiers  was shot using only an iPhone 7:

Reason two

It gives you the ability to respond quickly and easily against the clock. This highly impressive first effort was planned, shot and edited on an iPhone 6s Plus by delegates on our basic course in just three hours – and they were all totally new to the apps, equipment and techniques.

Reason three

It’s all so portable. Shoot and edit on your mobile device and you literally have a video studio in your pocket which goes where you go. Shoot in the field, edit in the car, train or coffee bar! This video was produced at a rural location by students on our basic one day course, using just a phone, a small inexpensive microphone and a tripod.

What customers say

“This was an expertly structured and executed training course which catered for both novices and those with video-making experience. John delivered the course in a simple, encouraging and fun style, that led to a technophobe like myself producing a short video of a quality that I never thought imaginable at the start of the day. I, like the rest of the group, can’t wait to put what we learnt into practice.”

James Barr

Press and Communications Officer, London School of Hygiene & Tropical Medicine

“John’s innovative and enthusiastic approach to training makes his courses among the most popular on the CIPR training calendar and feedback on his training delivery is always excellent. Behind the scenes, John works tirelessly to ensure our training reflects the latest developments in a cutting-edge field”

Janka Sykorova

Former Head of Learning, Chartered Institute of Public Relations

“I can’t tell you how useful the course was. It was absolutely spot on in terms of content, delivery and mix of theory and practical. We all came out buzzing with how we can use our new knowledge to improve video content across our platforms and delivery to local media too.”

Suzanne Ostler

PR, marketing and communications officer, Sue Ryder - Thorpe Hall Hospice

Some of my clients

Age UK
Chartered Institute of Public Relations
London School of Hygiene & Tropical Medicine
YouGov UK

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